Now is the time to plan marketing, strategic growth and revenue opportunities. Final Stretch (60-90 Days) - Profitable or Sustainable Growth The best marketing campaign for any company is wasted money if the service cannot be relied upon. Take this time to really focus on training, procedural simplification, process improvement, and other efficiencies that will make your brand more consistent and reliable. Brands are built internally first, by insuring the business model and daily operations support the culture and effectively serve your clients and customers. Next 30 Days (30-60) - Build The BrandĪs you are laying the foundation of culture among your people, you'll be seeing how things operate and looking for ways to execute flawlessly. Getting everyone connected to yourself, and more importantly to the greater vision and mission is the primary objective in the first 30 days. At the same time, you will be promoting the culture and re-establishing everyone's belief in the organization and where it's headed. You want to find out who your people are, what strengths they bring to the team, and how aligned they are with the company culture. At the same time, immerse yourself into the company culture: values, mission, goals, and current (if any) strategic plans. Here it is in simplified form: First 30 Days - Focus on People & Cultureĭuring this time you should make every effort to connect with as many people in your company as you can. I have realized over the years that the most effective way for a leader to create results and build culture is to adopt a rolling focus, 30-60-90 day game plan.

Whether the leader is brand new to leadership, or new to their team, or is a seasoned leader in a new company, the ability to quickly establish change can make or break the leader as well as their teams, and possibly the organization. It can be a delicate balance at times, and giving attention to everything at once can be a bit overwhelming. All the while they are learning their new role, and possibly even a new company.įor some leaders, doing one or the other is attainable, but doing all simultaneously can be a daunting task. Leaders new to a team have the unenviable task of getting results, building trust and establishing credibility.

Interview letter on 306090 day plan